Topical Authority Blueprint from Brand to Content
and Establish Topical Authority.
Do you want to dominate your niche with a powerful brand strategy?
Do you want to outrank competitors with stronger topical authority?
Are you looking to craft content that consistently ranks and converts?
Are you tired of chasing algorithms and ready to build lasting authority?
Are you ready to create content that both users and search engines love?
Do you want to turn your topical map into a multi-channel marketing powerhouse?
Do you want a comprehensive blueprint from brand identity to content distribution?
48 Video Lessons + Templates + Private Community
– build brand authority
– supercharge SEO
– dominate your niche
“This is recommended as one of the most actionable SEO courses. By the end you will have total clarity on exactly what to do and have a site structure that is proven to improve Google rankings … After this course, you’ll have the perfect site structure, better rankings, more profits but probably best of all: Mental clarity.”
– Jon Dykstra, Fatstacks
TMU 2.0 Updates
Topical Maps Unlocked 2.0 takes you beyond the basics of 1.0, giving you a complete framework to establish your business and site as the trusted, go-to resource in your field.
- Brand Identity for SEO Success: Go beyond logos and slogans. Learn how to craft a compelling brand story, define your unique selling proposition, and create a voice that resonates with your target audience and fuels your content strategy.
- Master the Before & After of Topical Maps: We’ll show you how to conduct in-depth market research, uncover laser-focused audience insights, and build a topical map that’s rooted in real-world understanding.
- Create Content that Converts Across Channels: Move beyond random blog posts. Learn to build a strategic content map that guides your audience through every stage of their buyer’s journey and seamlessly integrates with social media, email marketing, and more.
- Dominate with Advanced Silo Structure & Internal Linking: We’ll dive deeper into interlinking strategies, showing you how to leverage topical hierarchy to amplify link equity, solidify your authority, and capture even more organic traffic.
- Track, Analyze, & Adjust for Continuous Growth: Master the tools and techniques to measure your content’s performance across all channels, identify opportunities, and optimize for long-term, sustainable success.
What Makes Topical Maps Unlocked 2.0 Different:
- Beyond Traditional SEO: Learn how to integrate branding, market research, and user experience into a powerful, cohesive content marketing strategy.
- Practical & Actionable: Walk away with a clear blueprint, templates, and resources to implement everything you learn immediately.
- Built for Long-Term Success: This is about building a brand that stands the test of time, not chasing fleeting trends.
- Comprehensive Approach: Covers the entire process from brand identity to content distribution, giving you a complete framework for success.
…your humble guide on this exciting journey to unlock the mysteries of topical maps and take your websites to the next level.
I know, I know, the world of SEO can seem a bit overwhelming at first, but don’t worry, I’m here to make it as simple as possible for you.
Now, you may be thinking, “Who is this Yoyao guy, and why should I listen to him?” Well, I’m just a regular guy with a passion for SEO and a knack for making complex concepts easy to understand.
Let’s be real – there’s a lot of jargon out there when it comes to topical authority and topical maps. These technical concepts have their place (in patents) and I touch on them briefly in the course, but it’s not the core. Why? Because our goal is simple: to build topical authority without getting bogged down in techno-babble. We’re here to learn practical skills, not impress people with fancy terms.
I’ve been around the block and have helped numerous businesses and website owners achieve top rankings and high traffic. In fact, a number of small to medium-sized SEO agencies come to me looking for a great topical map to accelerate their client’s content strategies.
I love to help others grow and succeed. I started the free weekly Digital Surfer newsletter two years ago to help thousands stay up to date on the latest SEO, AI, and digital marketing tips, news, and guides.
So, buckle up and get ready to learn the secrets of building kick-ass topical authority. With my help, you’ll be able to boost your SEO game, outshine your competition, and leave your mark on the world of search engine optimization. Let’s get started!
With a good topical coverage and quality content, you can achieve results quickly.
2 silos
68 articles
47,000+ pageviews/month
1 silos
37 articles
1,500+ pageviews/month
I completed the course and honestly, it was one of the best courses I’ve taken so far in this space. It was thorough, practical, yet very succinct. Super easy to follow along and not overly long too. I liked that. I was so impressed by the course that I actually hired Yoyao, the course creator, to create a topical map for one of my new sites because I’m in a hurry to get content on it.
– Keith Mint, Minted Empire
From Topical Map to Brand Authority
Don’t settle for superficial topical maps that only scratch the surface of your niche. Our comprehensive approach goes far beyond simple keyword clusters and basic mind maps.
A true topical map is the foundation of your brand’s online presence, encompassing your brand identity, main topics, subtopics, and supporting content across your entire niche ecosystem.
– Organize your content strategy for maximum impact
– Present your expertise in a logical, user-friendly manner
– Guide your audience through their entire journey with your brand
– Leverage your topical authority across multiple marketing channels
– Build lasting credibility with your audience and search algorithms alike
TMU 2.0 is designed to help you establish your brand as the go-to authority in your niche, not just another voice in the crowd.
Who needs topical maps?
Are you frustrated with inconsistent results from your digital marketing efforts? Struggling to build a cohesive brand presence that resonates with both users and search engines?
Then you need Topical Maps Unlocked 2.0.
Focusing only on low-competition keywords is a short-sighted strategy. Without a solid foundation of topical authority, your site will struggle to compete as your niche becomes more crowded and competitive.
Say goodbye to fragmented marketing efforts, and hello to a strategic, brand-centered approach that delivers lasting results.
Unlock the power of topical maps and skyrocket your website’s visibility and traffic with Topical Maps Unlocked 2.0.
Whether you’re a beginner just starting out or a seasoned digital marketing pro, this course provides the comprehensive framework you need to elevate your online presence.
- SEO Professionals
- Digital Marketers
- SaaS Founders
- Entrepreneurs
- Content Creators
- Website Owners
- Content Strategists
- Local Business Owners
You’ll not only learn the key concepts of topical authority, but the entire process of building a dominant online presence – from crafting your brand identity and conducting in-depth market research, to creating a content strategy that converts across all channels.
Why settle for being just another voice in your niche when you can become the authority? Enroll in Topical Maps Unlocked 2.0 now and transform your brand into a digital powerhouse that attracts, engages, and converts.
Topical Maps Unlocked … this course is EPIC and worth every penny of the asking price … I feel this is a no-brainer for bloggers and publishers already making money … TMU simplifies an advanced SEO strategy with direct, step-by-step, and actionable advice. Once you have gone through the course, you will have the roadmap to a perfect site structure which will equal more money for your business.
– Chris Myles, Blogger Evolution
Establish Topical Authority with Topical Maps Unlocked
Course Benefits and Outcomes
Purchasing this course gives you LIFETIME ACCESS to the course, new video updates, and private community.
No annual fees! You already paid for the course, you should always have access to it, any updates to it, and be able to talk with other students!
Learn how to craft a topical map, master the art of topical authority and elevate your brand’s online presence. After completing the course, you’ll be able to:
- Develop a brand identity that fuels your SEO and content strategy
- Create, optimize, and leverage comprehensive topical maps for lasting SEO success
- Identify and dominate the most crucial topics in your niche
- Craft a user-centric site architecture that search engines love
- Conduct in-depth market and audience research for targeted content creation
- Transform your topical map into a multi-channel content strategy that converts
- Master advanced internal linking techniques for maximum topical authority
- Optimize existing sites with topical authority principles
- Boost visibility and engagement across all your digital touchpoints
- Apply topical authority strategies to local SEO for geographic dominance
- Future-proof your SEO efforts against algorithm changes
- Measure and analyze your topical authority growth for continuous improvement
- And much, much more!
Don’t miss this opportunity to transform your brand into a niche authority and revolutionize your digital marketing strategy. Enroll in Topical Maps Unlocked 2.0 today and start your journey to online dominance!
TMU STUDENT TESTIMONIALS
Here’s the 40 [videos] I wish I had…to bring everything together and I would have been able to turn something into awesomeness.”
– Clint Butler
What’s in the Course
This course is your roadmap to building a website that ranks well, attracts the right audience, and delivers lasting results. Here’s a breakdown of the modules and the valuable skills you’ll gain:
These in-depth video lessons are packed with presentations and over-the-shoulder videos, so you can follow along and learn at your own pace.
You can watch and re-watch these lessons as many times as you need to fully understand the concepts and techniques.
Whether you’re a beginner or an experienced marketer, the step-by-step lessons will guide you through the entire process from branding to topical maps to content to social media.
Our private and exclusive community is the perfect place to connect with other students, share your experiences, and get support as you learn.
I am there every day to support all the students and help them succeed.
The thriving community is made of marketers, SEO specialists, and content creators who are all working towards the same goal – to create effective and engaging topical maps.
You can ask questions, get feedback, and learn from me and others as you progress through the course.
Who Is TMU 2.0 For?
What you Get
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TMU Course Faqs
Isn’t a Topical Map What a Clustering Tool Gives Me?
Not at all!
But that's what those tools and low-cost topical map providers want you to think.
What clustering tools give you is a list of topics. That's not a topical map, just a list of keywords and topics.
Topical maps should include a topical hierarchy that organizes all your topics, and influences your site structure, architecture, and internal linking.
Is a Topical Authority Strategy the Same as a Low-Competition Keyword Strategy?
No, topical authority is a different strategy than low-competition keywords. Although, topical maps will include low-competition keywords too.
The topical authority strategy aims to create sites that show search engines and users that the site has expertise in any given topic. The goal of topical authority is to fully cover any topic, so users don't need to leave your site to look for answers. Google and other search engines prefer to go to these authority sites for search queries.
The low-competition keyword strategy aims to only focus on low-hanging keywords that have very little competition in the SERPs. These keywords are usually not focused in any one topic, so sites are building little topical authority. They are relying on more authoritative sites not going after the same keywords. Once larger or older sites write content for the same low-competition keywords, the smaller or newer site will get pushed further down rankings and lose traffic.
Can I Use a Topical Map on an Existing Site?
Yes! You can definitely use a topical map on existing sites, even if you already have 200 posts on your site.
We have had many clients come to us asking the exact same question. The current site is doing well, but not as well as the client wants, so they want to build out the topical authority on the site. But they don't know how to do that and what they're missing.
A topical map and a content audit are exactly what you need.
- Create a topical map based on your niche.
- At the same time, see what site pages are currently ranking and what topics/queries they're ranking for.
- Audit the content and internal links for their roles in the topic clusters from the new map.
- What are the search queries and topics that are on the topical map? Is the content being cannibalized and ranking in the right clusters? Are the internal links strategically placed?
- Create a blueprint for changes including optimizing current content, new content, and internal links.
You now have your site structure and content plan based on the topical map.
There are some who ask "Why not audit the current content first and create a topical map for it?"
The problem with this is you don't have a clear idea of the topics you need to create the topical authority you want. You won't know where your topic gaps are.
It's best to have the topical map first and then start comparing your current content to what the search engines think will make you the topical authority.
Will I Need to Buy Extra Tools to Make a Topical Map?
The course is tailored to be able to make comprehensive topical maps without any expensive tools that cost hundreds per month.
The only costs that are necessary are a keyword clustering tool and your time.
Many people will use tools such as Ahrefs or Semrush, but they are expensive and actually slow down the process. This course will show you why those expensive tools don't offer the value when creating topical maps.
What is the Time Commitment to Complete the Course?
There are 48 video lessons that are in the course with 15+ hours of total watch time.
The most time you'll need to spend is brand work, market and audience research, topic and keyword research, creating topical maps, and all the other work that goes into comprehensive topical blueprints.
Is There Support Available If I Need Help with the Course Material?
Absolutely! There's the private community on the course platform and the private Facebook group that I and many other students are active in. I frequent the community forums to answer questions to the TMU students.
Can I Get a Refund If I Am Not Satisfied with the Course?
After signing up for Topical Maps Unlocked, you'll immediately gain access to a wealth of information, including video lessons, presentations, and over-the-shoulder videos. You'll also have access to a private and exclusive community of students who are dedicated to mastering the art of topical mapping, increasing topical authority, and improving their overall SEO strategy skills.
Due to the comprehensive nature of the course, we do not offer refunds for Topical Maps Unlocked. By enrolling, you're committing to investing in your education and learning the skills necessary to create effective and engaging topical maps.
Will You Continue to Update the Course with New Videos?
Absolutely! I'm always on the lookout for the latest and greatest in topical mapping and SEO, and I want to make sure my students are too! That's why I'm dedicated to updating the Topical Maps Unlocked course regularly with fresh, up-to-date videos, and replacing any old videos that are no longer relevant with the newest methods and techniques.
Join me on a never-ending journey of exploration and discovery in the world of topical mapping and SEO. I'll be your guide, sharing all my insider knowledge and expertise on how to create amazing topical maps that drive real results for your site. Let's do this!
