The image shows a logo with a simple organizational chart icon on the left and the text "Topical Maps Unlocked" on the right. The "2.0" is highlighted in a blue shape overlapping the word "Unlocked".

Topical Authority Blueprint from Brand to Content

Learn the Secrets to Create Brand-Fueled Topical Maps
and Establish Topical Authority.

Do you want to dominate your niche with a powerful brand strategy?
Do you want to outrank competitors with stronger topical authority?
Are you looking to craft content that consistently ranks and converts?
Are you tired of chasing algorithms and ready to build lasting authority?
Are you ready to create content that both users and search engines love?
Do you want to turn your topical map into a multi-channel marketing powerhouse?
Do you want a comprehensive blueprint from brand identity to content distribution?

Topical Maps Unlocked 2.0 is an A to Z course.
48 Video Lessons + Templates + Private Community
Learn to create and use topical maps to
– build brand authority
– supercharge SEO
– dominate your niche
Jon Dykstra, Fatstacks Blog

“This is recommended as one of the most actionable SEO courses. By the end you will have total clarity on exactly what to do and have a site structure that is proven to improve Google rankings … After this course, you’ll have the perfect site structure, better rankings, more profits but probably best of all: Mental clarity.”

– Jon Dykstra, Fatstacks

TMU 2.0 Updates

Topical Maps Unlocked 2.0 takes you beyond the basics of 1.0, giving you a complete framework to establish your business and site as the trusted, go-to resource in your field.

A Venn diagram with three sections. Left circle: Brand Foundation, Brand Identity, Market Research, Audience Insights, Content Strategy. Center overlap: Topical Map, Topical Authority. Right circle: Content Plan, Content Creation, Content Optimization, Content Distribution, Performance Analysis. Both outer sections are labeled 2.0 and the center is labeled 1.0.
  • Brand Identity for SEO Success: Go beyond logos and slogans. Learn how to craft a compelling brand story, define your unique selling proposition, and create a voice that resonates with your target audience and fuels your content strategy.
  • Master the Before & After of Topical Maps: We’ll show you how to conduct in-depth market research, uncover laser-focused audience insights, and build a topical map that’s rooted in real-world understanding.
  • Create Content that Converts Across Channels: Move beyond random blog posts. Learn to build a strategic content map that guides your audience through every stage of their buyer’s journey and seamlessly integrates with social media, email marketing, and more.
  • Dominate with Advanced Silo Structure & Internal Linking: We’ll dive deeper into interlinking strategies, showing you how to leverage topical hierarchy to amplify link equity, solidify your authority, and capture even more organic traffic.
  • Track, Analyze, & Adjust for Continuous Growth: Master the tools and techniques to measure your content’s performance across all channels, identify opportunities, and optimize for long-term, sustainable success.

What Makes Topical Maps Unlocked 2.0 Different:

  • Beyond Traditional SEO: Learn how to integrate branding, market research, and user experience into a powerful, cohesive content marketing strategy.
  • Practical & Actionable: Walk away with a clear blueprint, templates, and resources to implement everything you learn immediately.
  • Built for Long-Term Success: This is about building a brand that stands the test of time, not chasing fleeting trends.
  • Comprehensive Approach: Covers the entire process from brand identity to content distribution, giving you a complete framework for success.
Expert Instructor
Hey there! I’m Yoyao

…your humble guide on this exciting journey to unlock the mysteries of topical maps and take your websites to the next level.

I know, I know, the world of SEO can seem a bit overwhelming at first, but don’t worry, I’m here to make it as simple as possible for you.

Now, you may be thinking, “Who is this Yoyao guy, and why should I listen to him?” Well, I’m just a regular guy with a passion for SEO and a knack for making complex concepts easy to understand

Yoyao

Let’s be real – there’s a lot of jargon out there when it comes to topical authority and topical maps. These technical concepts have their place (in patents) and I touch on them briefly in the course, but it’s not the core. Why? Because our goal is simple: to build topical authority without getting bogged down in techno-babble. We’re here to learn practical skills, not impress people with fancy terms.

I’ve been around the block and have helped numerous businesses and website owners achieve top rankings and high traffic. In fact, a number of small to medium-sized SEO agencies come to me looking for a great topical map to accelerate their client’s content strategies.

I love to help others grow and succeed. I started the free weekly Digital Surfer newsletter two years ago to help thousands stay up to date on the latest SEO, AI, and digital marketing tips, news, and guides.

So, buckle up and get ready to learn the secrets of building kick-ass topical authority. With my help, you’ll be able to boost your SEO game, outshine your competition, and leave your mark on the world of search engine optimization. Let’s get started!

Featured On:
Niche Website Builders Logo
Niche Pursuits
Topical Maps Unlocked 2.0 caters to all levels, from beginners to seasoned professionals. This comprehensive course goes beyond just creating topical maps – it provides a complete framework for establishing your brand as a topical authority in your niche.

With a good topical coverage and quality content, you can achieve results quickly.

3.5 months
2 silos
68 articles
47,000+ pageviews/month
4.5 months
1 silos
37 articles
1,500+ pageviews/month
Keith Mint, Minted Empire

I completed the course and honestly, it was one of the best courses I’ve taken so far in this space. It was thorough, practical, yet very succinct. Super easy to follow along and not overly long too. I liked that. I was so impressed by the course that I actually hired Yoyao, the course creator, to create a topical map for one of my new sites because I’m in a hurry to get content on it.

– Keith Mint, Minted Empire

From Topical Map to Brand Authority

Don’t settle for superficial topical maps that only scratch the surface of your niche. Our comprehensive approach goes far beyond simple keyword clusters and basic mind maps.

A true topical map is the foundation of your brand’s online presence, encompassing your brand identity, main topics, subtopics, and supporting content across your entire niche ecosystem.

– Clearly define your brand’s unique position in the market
– Organize your content strategy for maximum impact
– Present your expertise in a logical, user-friendly manner
– Guide your audience through their entire journey with your brand
– Leverage your topical authority across multiple marketing channels
– Build lasting credibility with your audience and search algorithms alike

TMU 2.0 is designed to help you establish your brand as the go-to authority in your niche, not just another voice in the crowd.

Who needs topical maps?

Are you frustrated with inconsistent results from your digital marketing efforts? Struggling to build a cohesive brand presence that resonates with both users and search engines?

Then you need Topical Maps Unlocked 2.0.

Focusing only on low-competition keywords is a short-sighted strategy. Without a solid foundation of topical authority, your site will struggle to compete as your niche becomes more crowded and competitive.

Say goodbye to fragmented marketing efforts, and hello to a strategic, brand-centered approach that delivers lasting results.

Unlock the power of topical maps and skyrocket your website’s visibility and traffic with Topical Maps Unlocked 2.0.

Whether you’re a beginner just starting out or a seasoned digital marketing pro, this course provides the comprehensive framework you need to elevate your online presence.

  • SEO Professionals
  • Digital Marketers
  • SaaS Founders
  • Entrepreneurs
  • Content Creators
  • Website Owners
  • Content Strategists
  • Local Business Owners

You’ll not only learn the key concepts of topical authority, but the entire process of building a dominant online presence – from crafting your brand identity and conducting in-depth market research, to creating a content strategy that converts across all channels.

Why settle for being just another voice in your niche when you can become the authority? Enroll in Topical Maps Unlocked 2.0 now and transform your brand into a digital powerhouse that attracts, engages, and converts.

Chris Myles, Blogger Evolution

Topical Maps Unlocked … this course is EPIC and worth every penny of the asking price … I feel this is a no-brainer for bloggers and publishers already making money … TMU simplifies an advanced SEO strategy with direct, step-by-step, and actionable advice. Once you have gone through the course, you will have the roadmap to a perfect site structure which will equal more money for your business.

– Chris Myles, Blogger Evolution

Establish Topical Authority with Topical Maps Unlocked

Course Benefits and Outcomes

Purchasing this course gives you LIFETIME ACCESS to the course, new video updates, and private community.

No annual fees! You already paid for the course, you should always have access to it, any updates to it, and be able to talk with other students!

Learn how to craft a topical map, master the art of topical authority and elevate your brand’s online presence. After completing the course, you’ll be able to:

  • Develop a brand identity that fuels your SEO and content strategy
  • Create, optimize, and leverage comprehensive topical maps for lasting SEO success
  • Identify and dominate the most crucial topics in your niche
  • Craft a user-centric site architecture that search engines love
  • Conduct in-depth market and audience research for targeted content creation
  • Transform your topical map into a multi-channel content strategy that converts
  • Master advanced internal linking techniques for maximum topical authority
  • Optimize existing sites with topical authority principles
  • Boost visibility and engagement across all your digital touchpoints
  • Apply topical authority strategies to local SEO for geographic dominance
  • Future-proof your SEO efforts against algorithm changes
  • Measure and analyze your topical authority growth for continuous improvement
  • And much, much more!

Don’t miss this opportunity to transform your brand into a niche authority and revolutionize your digital marketing strategy. Enroll in Topical Maps Unlocked 2.0 today and start your journey to online dominance!

TMU STUDENT TESTIMONIALS

Hear one of the top SEOs in the industry discussing TMU!

Here’s the 40 [videos] I wish I had…to bring everything together and I would have been able to turn something into awesomeness.”

– Clint Butler

What’s in the Course

This course is your roadmap to building a website that ranks well, attracts the right audience, and delivers lasting results. Here’s a breakdown of the modules and the valuable skills you’ll gain:

48 Video Lessons

These in-depth video lessons are packed with presentations and over-the-shoulder videos, so you can follow along and learn at your own pace.

You can watch and re-watch these lessons as many times as you need to fully understand the concepts and techniques.

Whether you’re a beginner or an experienced marketer, the step-by-step lessons will guide you through the entire process from branding to topical maps to content to social media.

Image of Video Lessons for Topical Map to Content Plan
01 Topical Maps Unlocked 2.0 Overview Module
Get acquainted with the course, learn how to navigate the platform, and discover the tools and resources you’ll need to master topical authority. We’ll also set you up for success with tips for approaching the course and staying motivated.
02 Topical Authority Module
Discover the Topical Authority Approach, a proven framework for building a website that search engines recognize and trust as the go-to source in your niche. We’ll also debunk common topical authority myths, clearing the path for a truly effective strategy.
03 Brand and Content Strategy Module
Learn to build a strong brand foundation that fuels your content strategy. We’ll cover defining your brand identity, crafting a compelling story, and aligning your content with your business goals and your target audience’s needs. We’ll also explore the Buyer’s Journey and Content Mapping, teaching you to create content that guides users seamlessly through each stage, from awareness to purchase.
04 Topical Maps Module
Learn the secrets of topical maps – the visual blueprints that fuel your content strategy and drive topical authority. We’ll demystify what a topical map is, exploring its structure, purpose, and essential role in SEO success. You’ll learn to interpret your topical map, identifying key topics and connections to guide your content creation. We also show how to translate your topical map into an effective site architecture that’s both user-friendly and optimized for search engines.
05 Topical and Keyword Research Module
Effective topical and keyword research is the cornerstone of a powerful topical map. Learn to define your target niche, identify potential subtopics within that niche, and choose the right keywords to kickstart your research. Perform competitor research and analysis, to uncover valuable keyword opportunities and identify topic gaps your competitors may be missing.
06 Building Structured Topical Maps Module
Learn the key concept of topical hierarchy, showing you how to structure your topics and subtopics in a logical, hierarchical way that’s easy for both users and search engines to understand. You’ll then apply your research and build a well-organized topical map that reflects your niche expertise and aligns perfectly with your content strategy.
07 Content Planning Module
Turn your topical map into a content plan that drives results. Learn to analyze SERPs, identify content gaps, understand search intent, and refine your content ideas for maximum impact. We’ll share powerful AI prompts and techniques for leveraging AI tools to streamline your research and content ideation process. Craft effective content briefs that provide clear, actionable instructions for your writers leading to high-quality content.
08 Content Creation Module
Create engaging, informative content that both users and search engines love. Focus on writing content that is both user-friendly and optimized for SEO. Craft engaging, informative, and readable content that resonates with your target audience and satisfies their search intent. Get the NLP-friendly writing techniques to structure your content for optimal processing by search engines.
09 Content Publishing Module
Develop a strategic publishing plan, considering factors like content frequency, seasonality, and audience engagement patterns. Optimize your content with key on-page SEO techniques to maximize your content’s visibility in search results, including keyword placement. Explore content distribution and omnichannel marketing, learning how to leverage social media, email newsletters, and other channels to reach a wider audience and amplify your content’s reach and impact.
10 Content Performance Analysis Module
Track and measure your content’s performance across all channels. Analyze your data, identify opportunities for improvement, and adapt your strategy to stay ahead of the curve as search engine algorithms and user behavior evolve.
11 From Theory to Practice Module
Now it’s time to bring everything together! Bridge the gap between theory and practice with a concrete example of how to apply the Topical Maps Unlocked framework. Explore a real-world case study, learn to troubleshoot common challenges, and discover resources for continuing your topical authority journey.
12 Bonus: Local SEO Module
Local SEO is a powerful strategy for businesses looking to attract customers in their geographic area. Adapt the Topical Maps Unlocked framework for local businesses. Optimize your website’s structure and internal linking for local SEO, so users and search engines can easily find your services and location pages.
Topical Maps Unlocked Private Community for Students
Private Community

Our private and exclusive community is the perfect place to connect with other students, share your experiences, and get support as you learn.

I am there every day to support all the students and help them succeed.

The thriving community is made of marketers, SEO specialists, and content creators who are all working towards the same goal – to create effective and engaging topical maps.

You can ask questions, get feedback, and learn from me and others as you progress through the course.

Sign up for Topical Maps Unlocked today and become a part of the community that is dedicated to unlocking the full potential of your content and SEO!

Who Is TMU 2.0 For?

Beginner SEOs – For those who are new to SEO, TMU 2.0 starts from the basics and builds up to more advanced concepts. The course is designed to be accessible and easy to follow, with clear explanations and hands-on exercises to help you learn and apply the material.
Advanced SEOs – Refine your topical and keyword research skills, learn new techniques, advanced content strategy, and multi-channel optimization methods. Stay ahead of the curve with our latest best practices.
Digital Marketing Agencies – Enhance your client offerings with comprehensive topical authority strategies. Learn to create integrated campaigns that boost rankings, engagement, and conversions across all channels.
SaaS Owners – Develop a content strategy that not only drives traffic but also educates your audience and nurtures leads through the entire customer journey.
E-commerce Business Owners – Establish your brand as the go-to authority in your industry, improve the visibility of their product pages and categories, increase traffic, and boost sales.
Content Strategists – Master the art of creating cohesive, authoritative content ecosystems that resonate with both users and search engines.
Brand Managers – Learn how to align your SEO and content strategies with your overall brand identity for a unified and powerful online presence.
Local Business Owners – Apply topical authority principles to local SEO and dominate your geographic market.
Anyone with a Website – Whether you’re an individual with a personal blog or a business owner with a website, TMU 2.0 is designed to help you build a robust online presence that attracts, engages, and converts your target audience.

What you Get

48 Video Lessons$1999 Value
Full Topical Map + Research Walkthrough Lessons
Topical Map Template$199 Value
Brand Identity Template$199 Value
Buyer Persona Template$199 Value
Topical Research Template $199 Value
Sitemap Extractor Tool$199 Value
Content Brief Template$199 Value
Topical Map Examples from Course$299 Value
SERP Similarity Chrome Extension$399 Value
Private Members Community$599 Value
Lifetime Access + Updates$999 Value
Exclusive TMU Student Discounts!
Total Value = $5,489
No annual fees for continued course and community access!
Get Everything for: $5,489
Only $597
Save 89% Today!

TMU Course Faqs

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Not at all!

But that's what those tools and low-cost topical map providers want you to think.

What clustering tools give you is a list of topics. That's not a topical map, just a list of keywords and topics.

Topical maps should include a topical hierarchy that organizes all your topics, and influences your site structure, architecture, and internal linking.

No, topical authority is a different strategy than low-competition keywords. Although, topical maps will include low-competition keywords too.

The topical authority strategy aims to create sites that show search engines and users that the site has expertise in any given topic. The goal of topical authority is to fully cover any topic, so users don't need to leave your site to look for answers. Google and other search engines prefer to go to these authority sites for search queries.

The low-competition keyword strategy aims to only focus on low-hanging keywords that have very little competition in the SERPs. These keywords are usually not focused in any one topic, so sites are building little topical authority. They are relying on more authoritative sites not going after the same keywords. Once larger or older sites write content for the same low-competition keywords, the smaller or newer site will get pushed further down rankings and lose traffic.

Yes! You can definitely use a topical map on existing sites, even if you already have 200 posts on your site. 

We have had many clients come to us asking the exact same question. The current site is doing well, but not as well as the client wants, so they want to build out the topical authority on the site. But they don't know how to do that and what they're missing.

A topical map and a content audit are exactly what you need.

  1. Create a topical map based on your niche.
  2. At the same time, see what site pages are currently ranking and what topics/queries they're ranking for.
  3. Audit the content and internal links for their roles in the topic clusters from the new map.
    1. What are the search queries and topics that are on the topical map? Is the content being cannibalized and ranking in the right clusters? Are the internal links strategically placed?
  4. Create a blueprint for changes including optimizing current content, new content, and internal links.

You now have your site structure and content plan based on the topical map.

There are some who ask "Why not audit the current content first and create a topical map for it?"

The problem with this is you don't have a clear idea of the topics you need to create the topical authority you want. You won't know where your topic gaps are.

It's best to have the topical map first and then start comparing your current content to what the search engines think will make you the topical authority.

The course is tailored to be able to make comprehensive topical maps without any expensive tools that cost hundreds per month.

The only costs that are necessary are a keyword clustering tool and your time.

Many people will use tools such as Ahrefs or Semrush, but they are expensive and actually slow down the process. This course will show you why those expensive tools don't offer the value when creating topical maps.

There are 48 video lessons that are in the course with 15+ hours of total watch time.

The most time you'll need to spend is brand work, market and audience research, topic and keyword research, creating topical maps, and all the other work that goes into comprehensive topical blueprints.

Absolutely! There's the private community on the course platform and the private Facebook group that I and many other students are active in. I frequent the community forums to answer questions to the TMU students.

After signing up for Topical Maps Unlocked, you'll immediately gain access to a wealth of information, including video lessons, presentations, and over-the-shoulder videos. You'll also have access to a private and exclusive community of students who are dedicated to mastering the art of topical mapping, increasing topical authority, and improving their overall SEO strategy skills.

Due to the comprehensive nature of the course, we do not offer refunds for Topical Maps Unlocked. By enrolling, you're committing to investing in your education and learning the skills necessary to create effective and engaging topical maps.

Absolutely! I'm always on the lookout for the latest and greatest in topical mapping and SEO, and I want to make sure my students are too! That's why I'm dedicated to updating the Topical Maps Unlocked course regularly with fresh, up-to-date videos, and replacing any old videos that are no longer relevant with the newest methods and techniques.

Join me on a never-ending journey of exploration and discovery in the world of topical mapping and SEO. I'll be your guide, sharing all my insider knowledge and expertise on how to create amazing topical maps that drive real results for your site. Let's do this!