Topical Maps Unlocked Course

Topical Authority Made Simple

Learn the Secrets to Create Topical Maps and Establish Topical Authority.

Do you want higher search engine rankings?
Do you want higher engagement and conversions?
Do you want to be seen as an expert in your field?
Do you want to stop guessing what topics to cover?
Do you want a better chance of outranking sites with more backlinks?

Update: Course currently closed until 2.0 is release.
Topical Maps Unlocked is an A to Z course.
32 Video Lessons + Templates + Private Community
Learn to create and use topical maps to supercharge SEO and traffic.
Jon Dykstra, Fatstacks Blog

“This is recommended as one of the most actionable SEO courses. By the end you will have total clarity on exactly what to do and have a site structure that is proven to improve Google rankings … After this course, you’ll have the perfect site structure, better rankings, more profits but probably best of all: Mental clarity.”

– Jon Dykstra, Fatstacks

Hey there! I’m Yoyao

…your humble guide on this exciting journey to unlock the mysteries of topical maps and take your websites to the next level.

I know, I know, the world of SEO can seem a bit overwhelming at first, but don’t worry, I’m here to make it as simple as possible for you.

Now, you may be thinking, “Who is this Yoyao guy, and why should I listen to him?” Well, I’m just a regular guy with a passion for SEO and a knack for making complex concepts easy to understand


When it comes to topical authority and topical maps, many people love to talk about “entities, entity SEO, semantics, semantic search, semantic SEO, natural language processing (NLP), patents” and many more technical terms to sound smart. I mention each of them once in my course because there’s no reason to overcomplicate the topical map process when we just want to learn how to create a kick-ass topical map.

I’ve been around the SEO block a few times and have helped numerous businesses and website owners achieve top rankings and high traffic traffic. In fact, a number of small to medium-sized SEO agencies come to me looking for a great topical map to accelerate their client’s content strategies.

I love to help others grow and succeed. I started the free weekly Niche Surfer newsletter two years ago to help thousands stay up to date on the latest SEO and niche site tips, news, and guides.

So, buckle up and get ready to learn the secrets of creating a winning topical map. With my help, you’ll be able to boost your SEO game, outshine your competition, and leave your mark on the world of search engine optimization. Let’s get started!

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Topical Maps Unlocked is suitable for individuals of all levels, from beginners to experienced professionals, and provides a comprehensive overview of how to create effective topical maps to boost SEO and drive traffic to a website.

With a good topical coverage and quality content, you can achieve results quickly.

3.5 months
2 silos
68 articles
47,000+ pageviews/month
4.5 months
1 silos
37 articles
1,500+ pageviews/month
Keith Mint, Minted Empire

I completed the course and honestly, it was one of the best courses I’ve taken so far in this space. It was thorough, practical, yet very succinct. Super easy to follow along and not overly long too. I liked that. I was so impressed by the course that I actually hired Yoyao, the course creator, to create a topical map for one of my new sites because I’m in a hurry to get content on it.

– Keith Mint, Minted Empire

Topical Map to SEO Success

Don’t be fooled by low-priced topical map services that give you a list of keyword clusters spit out by a tool and/or skeleton mind maps that cover 5% of full topical coverage.

A topical map is a visual representation of all the main topics, subtopics, and supporting content within your niche and industry.

It allows you to clearly outline the scope and depth of your knowledge and expertise, and helps you organize and present your content in a logical and easily digestible way.

This course is designed to help you establish your site as a topical authority by creating and using a comprehensive topical map.

Throughout the course, you’ll learn how to research, organize, and present content to showcase your expertise and builds credibility to users and search engines.

Topical maps are BOTH a spreadsheet and mind map.

Topical Map Spreadsheet - Spiral Stairs
click for larger view
Topical Map Mind Map - Spiral Stairs
click for larger view

Who needs topical maps?

If you only use low-competition keywords – your site won’t last long.

Are you tired of mediocre results from your website’s SEO efforts? Do you struggle to keep up with the ever-changing landscape of digital marketing?

Then you need a topical map.

Using low-competition keywords to drive your content strategy is like throwing everything at the wall to see what sticks. Without any authority, your site will be easily outranked once a more authoritative site steals those keywords from you.

Say goodbye to aimlessly throwing content at your website, and say hello to a strategic, organized approach that delivers results.

Unlock the power of topical maps and skyrocket your website’s visibility and traffic with Topical Maps Unlocked.

Whether you’re a beginner or a seasoned pro, this course is designed to meet your needs and help you achieve the SEO results you’ve always dreamed of.

  • SEO Professionals
  • Digital Marketers
  • Niche Site Builders
  • Website Owners
  • Content Creators
  • Entrepreneurs

Not only will you learn the key concepts of topical authority, but you’ll also get hands-on training in researching and gathering keywords, analyzing your competition, creating a site architecture and content plan, and tracking your success.

So why settle for average when you can be a standout in the world of SEO? Enroll in Topical Maps Unlocked now and transform your website into a powerhouse that attracts traffic and delivers success.

Update: Course currently closed until 2.0 is release.
Chris Myles, Blogger Evolution

Topical Maps Unlocked … this course is EPIC and worth every penny of the asking price … I feel this is a no-brainer for bloggers and publishers already making money … TMU simplifies an advanced SEO strategy with direct, step-by-step, and actionable advice. Once you have gone through the course, you will have the roadmap to a perfect site structure which will equal more money for your business.

– Chris Myles, Blogger Evolution

Establish Topical Authority with Topical Maps Unlocked

Course Benefits and Outcomes

Purchasing this course gives you LIFETIME ACCESS to the course, new video updates, and private community.

No annual costs for continued access! You already paid for the course, you should always have access to it, any updates to it, and be able to talk with other students!

Learn how to craft a topical map and take your website and SEO skills to new heights. Finish the course and with the knowledge, you’ll be able to:

  • Learn how to create, optimize, and use a winning topical map.
  • Learn how to create a comprehensive and organized topical structure for your SEO strategy.
  • The secret sauce to identifying the most important topics in your industry for SEO.
  • Discover how to use your topical map to improve site architecture.
  • Get a hands-on approach to topic and keyword research and analysis.
  • Transform your topical map into a powerhouse content plan for months.
  • Master the art of internal linking and anchor text management.
  • Learn how to create a topical map for existing sites.
  • Improve the visibility of your online content.
  • Stay ahead of the curve in the rapidly changing world of SEO
  • And much, much more!

Don’t miss this opportunity to master the art of topical mapping and take your content and SEO to the next level. Sign up for Topical Maps Unlocked today!


Update: Course currently closed until 2.0 is release.

What’s in the Course

Learn how to craft a topical map and take your website and SEO skills to new heights. Finish the course and with the knowledge, you’ll be able to:

32 Video Lessons

These in-depth video lessons are packed with presentations and over-the-shoulder videos, so you can follow along and learn at your own pace.

You can watch and re-watch these lessons as many times as you need to fully understand the concepts and techniques.

Whether you’re a beginner or an experienced marketer, the step-by-step lessons will guide you through the entire process of creating, optimizing, and using a high-impact topical map.

Image of Video Lessons for Topical Map to Content Plan
01 Welcome to Topical Maps Unlocked!
02 How to Join the Private Group
03 Overview of the Tools We Will Use
04 New Site vs Existing Site Approaches
05 What Is Topical Authority and Why is It Important for SEO?
06 What is the Topical Authority Approach?
07 What is a Topical Map?
08 How to Read a Topical Map
09 Topical Maps + Site Architecture, Internal Links, and Anchor Text
10 Examples of Sites With Good Topical Maps and Authority
11 Choosing a Niche and Starting Point
12 Breaking Down the Niche With the Template
13 Competitor Research and Analysis Using the Tool
14 What Keyword Research Tools to Use
15 Researching and Gathering Keywords
16 Analyzing and Filtering Keywords
17 Clustering Keywords
18 Intro to Topical Hierarchy and Site Architecture
19 Creating the Topical Map and Hierarchy
20 Creating the Mind Map From the Spreadsheet
21 Creating the Site Architecture in WordPress
22 Turning a Topical Map Into a Content Plan
23 Where to Start Writing Content
24 Do Content Quality and Relevance Matter?
25 Internal Linking With a Topical Map
26 Managing Your Anchor Text
27 Keeping the Topical Map and Content Plan Up to Date
28 Tracking and Measuring Results
29 Creating a Topical Map for an Existing Site
30 Cannibalization, Pruning, and Updating Content
31 Putting It All Together
32 Class-Selected Niche – Topical Map Example
Topical Maps Unlocked Private Community for Students
Private Community

Our private and exclusive community is the perfect place to connect with other students, share your experiences, and get support as you learn.

I am there every day to support all the students and help them succeed.

The thriving community is made of marketers, SEO specialists, and content creators who are all working towards the same goal – to create effective and engaging topical maps.

You can ask questions, get feedback, and learn from me and others as you progress through the course.

Sign up for Topical Maps Unlocked today and become a part of the community that is dedicated to unlocking the full potential of your content and SEO!
Update: Course currently closed until 2.0 is release.

Who Is the COurse for

Beginner SEOs – For those who are new to SEO, TMU starts from the basics and builds up to more advanced concepts. The course is designed to be accessible and easy to follow, with clear explanations and hands-on exercises to help you learn and apply the material.
Advanced SEOs – Refine your topical and keyword research skills, learn new techniques, and stay up-to-date with the latest best practices in topical mapping.
Digital Marketing Agencies – Create and use topical maps to help clients improve their search engine rankings, increase engagement and conversions.
SaaS Owners – Optimize your SEO strategy and drive more traffic and leads to your software site.
E-commerce Business Owners – Establish your brand as a topical authority in your industry, improve the visibility of their product pages and categories, increase traffic, and boost sales.
Anyone with a Website – Whether you’re an individual with a personal blog or a business owner with a website, TMU is designed to help you improve the visibility and performance of your online content.

What you Get

32 Video Lessons – $999
Spreadsheet Templates and Tools – $199
Private Community – $299
Instant + Lifetime Access
+ Exclusive TMU Student Discounts!

Total Value = $1497+
Get Everything for: $1497+ $397
No annual fees for continued course and community access!
Update: Course currently closed until 2.0 is release.


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Not at all!

But that's what those tools and low-cost topical map providers want you to think.

What clustering tools give you is a list of topics. That's not a topical map, just a list of keywords and topics.

Topical maps should include a topical hierarchy that organizes all your topics, and influences your site structure, architecture, and internal linking.

No, topical authority is a different strategy than low-competition keywords. Although, topical maps will include low-competition keywords too.

The topical authority strategy aims to create sites that show search engines and users that the site has expertise in any given topic. The goal of topical authority is to fully cover any topic, so users don't need to leave your site to look for answers. Google and other search engines prefer to go to these authority sites for search queries.

The low-competition keyword strategy aims to only focus on low-hanging keywords that have very little competition in the SERPs. These keywords are usually not focused in any one topic, so sites are building little topical authority. They are relying on more authoritative sites not going after the same keywords. Once larger or older sites write content for the same low-competition keywords, the smaller or newer site will get pushed further down rankings and lose traffic.

Yes! You can definitely use a topical map on existing sites, even if you already have 200 posts on your site. 

We have had many clients come to us asking the exact same question. The current site is doing well, but not as well as the client wants, so they want to build out the topical authority on the site. But they don't know how to do that and what they're missing.

A topical map and a content audit are exactly what you need.

  1. Create a topical map based on your niche.
  2. At the same time, see what site pages are currently ranking and what topics/queries they're ranking for.
  3. Audit the content and internal links for their roles in the topic clusters from the new map.
    1. What are the search queries and topics that are on the topical map? Is the content being cannibalized and ranking in the right clusters? Are the internal links strategically placed?
  4. Create a blueprint for changes including optimizing current content, new content, and internal links.

You now have your site structure and content plan based on the topical map.

There are some who ask "Why not audit the current content first and create a topical map for it?"

The problem with this is you don't have a clear idea of the topics you need to create the topical authority you want. You won't know where your topic gaps are.

It's best to have the topical map first and then start comparing your current content to what the search engines think will make you the topical authority.

The course is tailored to be able to make comprehensive topical maps without any expensive tools that cost hundreds per month.

The only costs that are necessary are a keyword clustering tool and your time.

Many people will use tools such as Ahrefs or Semrush, but they are expensive and actually slow down the process. This course will show you why those expensive tools don't offer the value when creating topical maps.

There are 32 video lessons that are in the course with 12+ hours of total watch time.

The most time you'll need to spend is researching topics/keywords and creating the topical maps.

Absolutely! There's the private community that I and many other students are active in. I frequent the community forums to answer questions to the TMU students.

After signing up for Topical Maps Unlocked, you'll immediately gain access to a wealth of information, including video lessons, presentations, and over-the-shoulder videos. You'll also have access to a private and exclusive community of students who are dedicated to mastering the art of topical mapping, increasing topical authority, and improving their overall SEO strategy skills.

Due to the comprehensive nature of the course, we do not offer refunds for Topical Maps Unlocked. By enrolling, you're committing to investing in your education and learning the skills necessary to create effective and engaging topical maps.

Absolutely! I'm always on the lookout for the latest and greatest in topical mapping and SEO, and I want to make sure my students are too! That's why I'm dedicated to updating the Topical Maps Unlocked course regularly with fresh, up-to-date videos, and replacing any old videos that are no longer relevant with the newest methods and techniques.

Join me on a never-ending journey of exploration and discovery in the world of topical mapping and SEO. I'll be your guide, sharing all my insider knowledge and expertise on how to create amazing topical maps that drive real results for your site. Let's do this!


Update: Course currently closed until 2.0 is release.
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Written by:

Yoyao is a seasoned expert in SEO and content planning. He's created hundreds of topical maps for sites in all types of industries. He is charting the path for contemporary SEO strategies with his Topical Maps service and 'Topical Maps Unlocked,' a course that demystifies the art of designing powerful topical maps.