Topical Authority Made Simple

Not at all!

But that's what those tools and low-cost topical map providers want you to think.

What clustering tools give you is a list of topics. That's not a topical map, just a list of keywords and topics.

Topical maps should include a topical hierarchy that organizes all your topics, and influences your site structure, architecture, and internal linking.

No, topical authority is a different strategy than low-competition keywords. Although, topical maps will include low-competition keywords too.

The topical authority strategy aims to create sites that show search engines and users that the site has expertise in any given topic. The goal of topical authority is to fully cover any topic, so users don't need to leave your site to look for answers. Google and other search engines prefer to go to these authority sites for search queries.

The low-competition keyword strategy aims to only focus on low-hanging keywords that have very little competition in the SERPs. These keywords are usually not focused in any one topic, so sites are building little topical authority. They are relying on more authoritative sites not going after the same keywords. Once larger or older sites write content for the same low-competition keywords, the smaller or newer site will get pushed further down rankings and lose traffic.

Yes! You can definitely use a topical map on existing sites, even if you already have 200 posts on your site. 

We have had many clients come to us asking the exact same question. The current site is doing well, but not as well as the client wants, so they want to build out the topical authority on the site. But they don't know how to do that and what they're missing.

A topical map and a content audit are exactly what you need.

1. Create a topical map based on your niche.
2. At the same time, see what site pages are currently ranking and what topics/queries they're ranking for.
3. Audit the content and internal links for their roles in the topic clusters from the new map.
   1. What are the search queries and topics that are on the topical map? Is the content being cannibalized and ranking in the right clusters? Are the internal links strategically placed?
4. Create a blueprint for changes including optimizing current content, new content, and internal links.

You now have your site structure and content plan based on the topical map.

There are some who ask "Why not audit the current content first and create a topical map for it?"

The problem with this is you don't have a clear idea of the topics you need to create the topical authority you want. You won't know where your topic gaps are.

It's best to have the topical map first and then start comparing your current content to what the search engines think will make you the topical authority.

The course is tailored to be able to make comprehensive topical maps without any expensive tools that cost hundreds per month.

The only costs that are necessary are a keyword clustering tool and your time.

Many people will use tools such as Ahrefs or Semrush, but they are expensive and actually slow down the process. This course will show you why those expensive tools don't offer the value when creating topical maps.

There are 32 video lessons that are in the course with 12+ hours of total watch time.

The most time you'll need to spend is researching topics/keywords and creating the topical maps.

Absolutely! There's the private community that I and many other students are active in. I frequent the community forums to answer questions to the TMU students.

After signing up for Topical Maps Unlocked, you'll immediately gain access to a wealth of information, including video lessons, presentations, and over-the-shoulder videos. You'll also have access to a private and exclusive community of students who are dedicated to mastering the art of topical mapping, increasing topical authority, and improving their overall SEO strategy skills.

Due to the comprehensive nature of the course, we do not offer refunds for Topical Maps Unlocked. By enrolling, you're committing to investing in your education and learning the skills necessary to create effective and engaging topical maps.

Absolutely! I'm always on the lookout for the latest and greatest in topical mapping and SEO, and I want to make sure my students are too! That's why I'm dedicated to updating the Topical Maps Unlocked course regularly with fresh, up-to-date videos, and replacing any old videos that are no longer relevant with the newest methods and techniques.

Join me on a never-ending journey of exploration and discovery in the world of topical mapping and SEO. I'll be your guide, sharing all my insider knowledge and expertise on how to create amazing topical maps that drive real results for your site. Let's do this!