We worked with a direct-to-consumer SaaS startup at a pivotal moment. They were launching their new platform and website, aiming to build a strong online presence and attract an audience through organic traffic. Our Topical Authority Map Packages were the key to their success.
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Background of the SaaS
Our client, a SaaS startup, wanted to make an immediate splash in a competitive market. With zero content available on their new website, they wanted to quickly establish a robust online presence from the ground up.
They chose our Topical Authority Map Package, which included expert SERP and content analysis, SEO-optimized title recommendations, and competitive difficulty assessments.
Discovery and Strategy Development
To create an effective topical map, we first needed to understand the client’s brand, product, and messaging. Each topical map is unique to a brand, so we always want to know the brand and their customers’ goals.
We engaged in detailed conversations to grasp their unique value propositions, target audience, and core goals. This understanding was crucial in crafting a content strategy tailored to their brand identity.
Implementation and Growth
The first Topical Map we created focused on one core topic seed. This map provided a clear content strategy, detailing the types of content to create and their SEO potential. The immediate and positive results set the client on the right path.
After they started publishing in mid-late February, search impressions quickly jumped up within just a few weeks.
Here’s the traffic in just six months for this SaaS with only 30 targeted blog posts following the topical map strategy and approach:
Seeing the initial success, the client ordered a second Topical Authority Map a few months later for another core topic seed. This strategic map further strengthened their content strategy and improved their online search visibility.
Organic Traffic Surge
The results speak for themselves. Despite facing challenges from recent Google updates, the client’s organic traffic bucked the odds and continued to climb steadily. Our strategic approach ensured that the content remained relevant and authoritative, resulting in sustained growth.
This strategic growth directly translated from 0 visitors to over 114 visitors per month and easily the cheapest customer acquisition channel, demonstrating the effectiveness of our Topical Authority Maps.
September 12, 2024 Update: The Google August 2024 Core Update just ended and there’s no sign of the client’s site slowing down either.
Have a great content strategy, topical map, and high-quality content, you’re putting your brand and site in a great place for long-term success.
Key Takeaways
This SaaS startup’s journey underscores the power of a well-structured topical map for an effective content strategy. Our Topical Map Packages laid the foundation for their impressive growth.
Imagine transforming your online presence with similar results. A strategic content plan tailored to your brand can propel you to the top of search results, attract more visitors, and convert them into loyal customers. Our approach not only boosts traffic but also enhances user engagement and trust, essential for long-term success.
Testimonial From the SaaS Client
These comments below are straight from the client’s COO:
“As a new startup we had al lot of our expertise about the topics, but we didn’t have enough SEO experience to know how to share our knowledge.”
“The Topical Maps from Yoyao provided us clear direction what to write about. It gave us the search intent and even what type of article it should be: How To’s, Listicles, Best Posts or explanatory What is articles.”
“The fact that someone with a lot of experience conducted thorough keyword research, ensured that we could write articles with confidence, without having to worry if we were writing articles that no-one would ever find or would cannibalize each other.”
“In a lot of markets the larger companies never had to focus on SEO optimized content because everyone already knows their brand. This gave us, as a newcomer, the opportunity to create fully SEO optimized content using the Topical Map, that resulted in a lot of Top 3 ranking content that helped us to rank above the big brands.”
Are you ready to see your organic traffic soar and turn your website into a customer magnet?
Order a topical map today to start your journey toward remarkable growth.
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