Case Study: New SaaS From 0 to 78k+ Organic Traffic

Case Study: New SaaS From 0 to 78k+ Organic Traffic

We worked with a direct-to-consumer SaaS startup at a pivotal moment. They were launching their new platform and website, aiming to build a strong online presence and attract an audience through organic traffic. Our Topical Authority Map Packages were the key to their success.

Background of the SaaS

Our client, a SaaS startup, wanted to make an immediate splash in a competitive market. With zero content available on their new website, they wanted to quickly establish a robust online presence from the ground up. They chose our Topical Authority Map Package, which included expert SERP and content analysis, SEO-optimized title recommendations, and competitive difficulty assessments.

The first Topical Map we created focused on a core topic seed. This map provided a clear content strategy, detailing the types of content to create and their SEO potential. The immediate and positive results set the client on the right path.

Seeing the initial success, the client ordered a second Topical Map a few months later for another core topic seed. This strategic move further enhanced their content strategy and boosted their online search visibility.

Discovery and Strategy Development

To create an effective topical map, we first needed to understand the client’s brand, product, and messaging. Each topical map is unique to a brand, so we always want to know the brand and their customers’ goals.

We engaged in detailed conversations to grasp their unique value propositions, target audience, and core goals. This understanding was crucial in crafting a content strategy tailored to their brand identity.

Implementation and Growth

The first Topical Authority Map we created focused on one core topic seed. This map provided a clear content strategy, detailing the types of content to create and their SEO potential. The immediate and positive results set the client on the right path.

Seeing the initial success, the client ordered a second Topical Authority Map a few months later for another core topic seed. This strategic map further strengthened their content strategy and improved their online search visibility.

Organic Traffic Surge

The results speak for themselves. Despite facing challenges from recent Google updates, the client’s organic traffic bucked the odds and continued to climb steadily. Our strategic approach ensured that the content remained relevant and authoritative, resulting in sustained growth.

This strategic growth directly translated from 0 visitors to over 78,000 visitors per month and easily the cheapest customer acquisition channel, demonstrating the effectiveness of our Topical Authority Maps.

Key Takeaways

This SaaS startup’s journey underscores the power of a well-structured topical map for an effective content strategy. Our Topical Map Packages laid the foundation for their impressive growth.

Imagine transforming your online presence with similar results. A strategic content plan tailored to your brand can propel you to the top of search results, attract more visitors, and convert them into loyal customers. Our approach not only boosts traffic but also enhances user engagement and trust, essential for long-term success.

Are you ready to see your organic traffic soar and turn your website into a customer magnet?

Order a topical map today to start your journey toward remarkable growth.

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Written by:

Yoyao
Yoyao is a seasoned expert in SEO and content planning. He's created hundreds of topical maps for sites in all types of industries. He is charting the path for contemporary SEO strategies with his Topical Maps service and 'Topical Maps Unlocked,' a course that demystifies the art of designing powerful topical maps.